Building Social Business: The New Kind of Capitalism That Serves Humanitys Most Pressing Needs (English Edition)

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Building Social Business: The New Kind of Capitalism That Serves Humanitys Most Pressing Needs (English Edition)

de Muhammad Yunus  

Editeur : explains how public and corporate policies must adapt to make room for the social business model
Size: 14.65 MB
Collection : and shows why social business holds the potential to redeem the failed promise of free-market enterprise.


ISBN-10: PublicAffairs (11 mai 2010)
ISBN-13:
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Dimensions du produit : Anglais
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Description du produit :
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.

In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives

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